Make

Make (formerly Integromat) is a visual workflow automation platform that enables businesses to design, build, and automate complex multi-step processes without code. More powerful than Zapier for complex scenarios, Make is the preferred platform for automation engineers who need sophisticated data transformation, conditional logic, and high-volume process automation.

Visual Workflow Designer

Make's canvas-based workflow designer is its defining characteristic. Unlike Zapier's step-list interface, Make displays workflows as visual flow diagrams — showing all steps, conditions, and data paths simultaneously. This visualization makes complex workflows comprehensible and significantly easier to debug than competing platforms.

Data Transformation Capabilities

Make excels at complex data manipulation. It provides a full set of data transformation functions — string manipulation, mathematical operations, date formatting, array processing, JSON parsing — that allow sophisticated processing between integrations. This makes Make viable for integrating systems with incompatible data formats or complex business logic.

App Integrations and HTTP Module

Make connects over 1,500 apps with native integrations, and its HTTP and Webhooks modules enable connection to any REST API without an official integration. This effectively makes Make capable of connecting to any web service, far exceeding what official app lists suggest.

Pricing Advantage

Make's pricing is operation-based rather than task-based, often delivering dramatically better value than Zapier for high-volume automation. Complex workflows with many operations per run cost significantly less than equivalent Zapier implementations at scale. This pricing advantage is the primary reason automation professionals often migrate from Zapier to Make for serious production use.